We are very happy that you are joining the community of developers building with Wunderlist—welcome aboard! We’ve designed these guideline so that you can get your creation out the door without having to negotiate legal agreements for each use of our brand and assets—including our logo, content and trademarks. To use our marks in a way that is not covered by these guidelines, please contact us via and include a visual mockup of intended use.


Typography is very important. It’s the only element that speaks to both sides of the brain. It has to be both beautiful and legible. Typography is what conveys our message and outputs our user’s content. As the UI of Wunderlist continues to take the backseat, we have to call on other elements like typography to help carry on our character. Lato does this very well. It has a playful but structured nature. It has a great x-height is makes reading a breeze and looks great on all our platforms.

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Lato is a sans serif typeface family designed in the Summer 2010 by Warsaw-based designer Łukasz Dziedzic(“Lato” means “Summer” in Polish). In Decem­ber 2010 the Lato family was published under the open-source Open Font License by his foundry tyPoland, with support from Google.


Colour can and often does invoke strong emotions. Sometimes it’s based solely on personal preferences but can also be influenced by cultural backgrounds. Our Wunderlist users have a strong connection to our product and we feel the choice of colour plays a role in that.

Primary Colours

  • Wunderlist Red #DB4C3F

  • Wunderlist Blue #2B88D9

  • Wunderlist Green #65B01B

  • Wunderlist Yellow #E6B035

Secondary Colours

  • Dark Gray #444444

  • Wunderlist Gray #5B5B5B

  • Gray #737273

  • Light Gray #A3A3A3

  • White #FAFAFA

Using the Wunderlist brand

If you’re creating an app, website or other service designed to be used with Wunderlist, give it a distinctive name. It’s fine to say the product is for use with Wunderlist as long as you pick a distinct brand for your product.

Don’t use “Wunder” or “Wunderlist” in the name. Don't register a domain name containing “wunder,” “wunderlist” or any misspellings, transliterations or similar variations on Wunderlist.

Visuals for your app or service: Design your app and website (as well as badges, avatars and graphics associated with them) with branding and logos that distinguish your brand from ours.


  • Use the Wunderlist logo to show that your product or device is compatible with Wunderlist.


  • Display the Wunderlist logo or trademarks larger than your own marks.

  • Use the Wunderlist logo to refer to any service other than Wunderlist.

Naming applications, products, or domains


  • Name your website, product, or application with something unique.


  • Display the Wunderlist logo or trademarks larger than your own marks.

  • Use Wunderlist in the name of your website, application or product..

  • Register a domain containing Wunderlist, misspellings, transliterations or similar variations thereof.

  • Apply for a trademark with the name Wunderlist, the Wunderlist logo, transliterations or similar variations thereof.

Visual design of your website or application


  • Design your site with unique branding and logos.


  • Copy our look and feel, as this could create user confusion.

Books or publications about Wunderlist


  • Make sure the title of your book or publication makes clear that it’s about Wunderlist, and not created by Wunderlist. For example, “Learning how to ‘X’ on Wunderlist is appropriate, whereas “The Wunderlist guide to ‘X’” is not.


  • Use the Wunderlist logo on your cover or in your title.

Other things to know

By using the Wunderlist marks you agree to follow this policy as well as our Terms of Service and all Wunderlist rules and policies. Wunderlist reserves the right to cancel, modify, or change the permission in this policy at any time at its sole discretion. For further information about use of the Wunderlist name and trademarks, please contact trademarks at